CMA CGM and Freightos join hands to advance shipping digitalisation

France’s CMA CGM has inked an agreement with Freightos to advance digitalisation in shipping, making CMA CGM becoming the first ocean carrier listed on Freightos’ online freight marketplace.

The “ambitious pilot agreement”, termed by CMA CGM, means online bookings, guaranteed pricing and secured capacity on CMA CGM China-US trade lanes are available on the platform, with further extension to additional lanes planned in the near future.

CMA CGM said the agreement has allowed it to reinforce its position as a digital leader within the shipping industry and takes another step towards a customer-centric strategy, offering importers and exporters of all sizes direct access to instant pricing, routing, and concrete sailing information, as well as guaranteed capacity.

The carrier added that the development represents a real change for the industry because for the first time, global shipping on key trade lanes functions like passenger travel or e-commerce, where customers can obtain guaranteed prices within seconds.

Read more: Liner giants to form new association for digitalisation and standardisation

“With CMA CGM selling on Freightos, smaller shippers now have direct access to a major carrier with competitive pricing. Additionally, shippers of all sizes will have access to guaranteed prices and capacity,” said Zvi Schreiber, ceo and founder of Freightos.

Mathieu Friedberg, senior vice president – commercial agencies network at CMA CGM, said: “This partnership raises the bar for ourselves, and the industry, with this important step into the digital era, selling directly to shippers on Freightos.”

Posted 06 December 2018

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Lee Hong Liang

Asia Correspondent

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