The venue alone was different – the briefing was held onboard the ferry Vision of the Fjords - but the promise that none of the assembled 30 journalists would be taking notes for the first 10 minutes was an intriguing one.
The reason was that the first part of the briefing was to prove to be more immersive than most with the journalists donning virtual reality headsets for a VR experience with a tour of the containership Shanghai Express which included a drone flight over the engine room.
It was certainly an innovative and suitable way to present on digitalisation and certainly left a more lasting impression than yet another powerpoint presentation.
Copyright © 2024. All rights reserved. Seatrade, a trading name of Informa Markets (UK) Limited. Add Seatrade Maritime News to your Google News feed.