Maersk bidding farewell to MCC and Seago names in SeaLand rebranding

AP Moller - Maersk regional container lines brands MCC Transport and Seago Line will be disappearing from the start of October as part of a reorganisation of its business announced on Wednesday.

The Asia regional line MCC Transport, European regional line Seago Line, and its Americas regional brand Sealand will all be renamed SeaLand – A Maersk Company from 1 October 2018. The three companies will continue to operate independently as The three companies will operate as Sealand Asia, Sealand Europe & Med and Sealand Americas – a Maersk Company.

“The simplified naming structure for these brands will help strengthen brand recognition and ensure clarity of choice for customers,” Maersk said.

The Singapore-headquartered MCC Transport brand has been in the market for over 20 years and counts itself as among the 15 largest container lines in the world in capacity terms. Seago Line is an independent company within Maersk founded in 2011.

“Our customers will continue doing business with the same dedicated, experienced and passionate people as today. We will continue listening to our customers and create mutual partnerships”, shares Bo Wegener, ceo of MCC Transport and future ceo of Sealand Asia – a Maersk Company.

The SeaLand brand was reactivated in 2014 for Maersk's America's regional business having laid dormant since 2006 after it was retired when Maersk Sealand acquired P&O Nedlloyd.

Read more: Maersk raises SeaLand brand from the depths

Posted 19 September 2018

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Marcus Hand

Editor, Seatrade Maritime News

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