Maersk Line believed that the RCM, set for commercial launch on 24 July, will offer customers “an unprecedented understanding of their supply chain.”
The RCM will allow both customers and Maersk Line to have complete access to the reefer’s current location, temperature and atmospheric conditions inside as well as the power status, at all times and no matter where it may be in the world.
“RCM has the capabilities that our customers have wanted from us for a very long time. It is going to insert an unprecedented level of visibility and reliability into their supply chains that will make their business better,” said Vincent Clerc, chief commercial officer for Maersk Line.
“The old days of waiting, hoping and reacting are over. Our customers can now monitor and make decisions about their supply chain as their cargo moves, as well as use the data to study and improve their entire supply chain. Particularly for our customers with very sensitive, higher value refrigerated cargo, RCM significantly raises the total value proposition of refrigerated container trade,” Clerc said.
A GPS, a modem and a SIM card on all 270,000 of Maersk’s refrigerated ‘reefer’ containers enables location, temperature, humidity and power status readings to be continuously collected and stored. That information then reaches customers and RCM global support teams via satellite transmitters on 400 of Maersk Line’s owned and chartered ships.
Anne Sophie Zerlang, head of reefer for Maersk Line, said: “We expect we will see an increase in our traditional perishable reefer volumes like agriculture as a result of RCM, but also new opportunities in sectors like pharmaceuticals where there is also a need for the kind of supply chain integrity RCM provides.”