ZIM invests in e-commerce platform for shipping large items

Container line ZIM has invested in an e-commerce platform Ladingo which offers a shipping solution to international customers buying large and bulky items.

ZIM said it had made a direct investment into Ladingo which had just closed its latest $1m funding round.

B2C e-commerce purchases internationally rely almost exclusively on shipping via air freight which limits the size and weight of shipments.

Ladingo, which was founded in January 2018, aims to enable online shops selling large and bulky items such as furniture, bicycles, fitness equipment and garden equipment to customers internationally with a container sharing solution. Ladingo is currently piloting its system with several customers in the US.

Assaf Tiran, vp of global customer service at ZIM, commented: “We see tremendous potential in Ladingos’ platform, providing a real breakthrough simplifying the complex supply chain process all the way to the end-users’ homes. We believe that developments like Ladingo will lead to a significant change in global trade. ZIM strives to be a leader in the promotion of these processes.”

Hagar Valiano Rips, ceo of Ladingo, said: “When it comes to the revolution we are leading, item location, size and weight have no significance, and there is no longer a need for inventory. Looking a couple of years ahead, we will all buy directly from sellers or manufacturers abroad – without any intermediaries."

Posted 27 February 2019

© Copyright 2019 Seatrade (UBM (UK) Ltd). Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Seatrade.

Marcus Hand

Editor, Seatrade Maritime News

Seatrade Offshore Marine Workboats stacked

Seatrade Offshore Marine and Workboats Middle East

Madinat Jumeirah, Dubai • 23 – 24 September 2019

Join nearly 3,000 powerful personalities and alight at the meeting point for the global offshore marine, specialist vessel and workboat industry.

Exhibitor Opportunities >