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Digital future requires ‘enterprise change’: Transas                                                                                             

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The maritime industry will have to be prepared to change its model to be a candidate for a smarter digital future, according to Transas, which is making “enterprise change” the subject of its annual Transas Global Conference.

The three-day event, taking place at the Marriott Parq Hotel in Vancouver, Canada from 6 – 8 March, will look at how the digital business models that have transformed global industries can be harnessed within maritime to build competitive advantage, increase revenue and ensure safety at sea, according to Transas.

In particular, three elements of change will be considered: the economic factors around the business model and operations; the technologies that are available; and the impact on the human element, it adds

“We have had enough talk about autonomous ships and now we need action,” stated Transas ceo Frank Coles, who will deliver the keynote speech. “Action in the operational business model, action in the delivery of technology tools, and a commitment to the relationship between the human and the machines.”

“New technology is fundamentally altering the relationship between man and machine,” continues Coles. “The maritime industry needs to be open to fresh ideas, understand the benefits of the digital solutions available, and be prepared to learn from outside its own experience how to maximise the benefits of technology investments.

“Without a change in attitude, cyber security is weak, technology investments are wasted, and we are simply papering over the cracks,” Coles concluded.