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CMA CGM deploys innovative container tracking solution

CMA CGM is pushing the envelope in boosting customer satisfaction with the launch of its connected containers product TRAXENS by CMA CGM.

The connected device solution is a product of the group’s investment in French start-up TRAXENS and co-development work on a device that offers unique traceability for location, temperature and shocks as well as door opening.

The commercial deployment is being rolled out after a pilot phase where CMA CGM led various and numerous tests and has produced a tool that can help clients optimize their supply chains.

TRAXENS by CMA CGM is a connected box fixed on the container which enables the collection and transmission of the containers’ position, the intensity of potential shocks, external temperature variations, with a soon-to-be-added feature also measuring internal humidity and temperature, as well as monitoring the opening and closing of doors.

The data is transmitted in near-real-time, allowing clients to efficiently track their merchandise and thus be more reactive at each step of the transportation process. Supply chain management is simplified through an online intuitive and user-friendly interface updated in real time.

TRAXENS by CMA CGM also offers an extra diagnostic product option that can help enhance supply chain optimization. In addition to the transferred data, a project team follows and supports the customers in analyzing their data, enabling clients to identify logistics issues and implement concrete solutions to optimize costs and security.

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Through this innovative solution, CMA CGM reaffirms the importance of Customer Centricity in its strategy, translating its willingness to build innovative solutions for its customers.

Senior vp Commercial and Agency Network Mathieu Friedberg said: “CMA CGM reaffirms its Customer Centricity Strategy by offering this innovative solution. With nearly 19 million containers carried in 2017, the generalization of smart containers in the Group’s fleet will allow us to collect and analyze a lot of information necessary to improve the service offered to customers and will help them optimize their supply chain.”

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