Novel IT product from OOCL helps customers lower their costs

Hong Kong: OOCL - a liner leader in IT - has launched a new online interactive product, My OOCL Center.
"Today's difficult economic environment means that doing business is tougher than ever," said Philip Chow, CEO of OOCL. "We understand that buyers and suppliers have to lower their costs, react quickly to market changes and operate a high-speed supply chain in order to meet the formidable challenges. With this product, we aim to help OOCL customers become more cost efficient and ultimately more competitive."
Benefits of the product for OOCL customers include:
Lower costs - eliminate repeated telephone calls, emails, faxes, filing and courier expenses;
Save time - streamline operating procedures, eliminate time wasted in document searches?;
Total transparency - access to real-time information, ensuring accurate communication and reduced errors, for customers and their business partners?;
Maximum control - more flexibility, choice, and user-friendliness?;
No surprises - proactive reminders on outstanding tasks, a clear audit trail and all transactions are kept on record
"This is just the beginning of the opening of a 'window' into our system, which we will continue to develop and add new products according to the needs of our customers in the future," said Mr Chow.
Initial new features of My OOCL Center include the following:
Service Request - giving customers maximum control, end-to-end visibility and a clear audit trail;
Shipment Folder - easy retrieval and record-keeping of documents, with the capability of providing full visibility to customers' colleagues or partners;
Automated "to-do" list - proactive reminders about "things-to-do", which cust out the need for manual checklists.
In addition to these new features, all key existing CargoSmart functions will be continued in My OOCL Center, including Sailing Schedule, Booking, Shipping Instruction, B/L Print, Arrival Notice, Invoices and Payment, Rates of Exchange, Cargo Tracking, and Reporting. [10/03/09]

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