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Hapag-Lloyd launches remote reefer supply chain monitoring tool

Hapag-Lloyd is adding near real-time monitoring of its reefer containers to their product portfolio: “Hapag-Lloyd LIVE”.

The monitoring tool will increase the transparency of the cold chain by offering customers a number of data sets about the condition and location of their reefer containers. The product will initially be launched to a selected group of customers and will gradually be made available as the reefer fleet of some 100,000 containers is being outfitted with the monitoring devices, Hapag Lloyd said.

“‘Hapag-Lloyd LIVE’ significantly increases the reliability of the global supply chain and the accountability of all parties involved. We are committed to the highest level of transparency by making data available unfiltered and untampered,” said Juan Carlos Duk, managing director global commercial development.

The new solution is a step to further digitalise the supply chain of refrigerated cargo. Customers who use “Hapag-Lloyd LIVE” in the future will benefit from customizable graphic temperature limits, a convenient map mode, and easily downloadable data sets as part of the ‘basic product’.

The data will be conveniently accessible via the customer experience dashboard “Hapag-Lloyd Navigator” which was just launched in December 2019. With Hapag-Lloyd LIVE as a new feature, customers are now able to see all relevant shipment related information at one glance. At roll out, the following data will be made available: Actual temperature set point; Supply & Return Air temperatures; GPS location information; Container Track & Trace Events.

The remote container monitoring devices will be developed by leading supply chain visibility solutions provider Globe Tracker. The transmitters send data whenever the vessel is within mobile network reach – up to every 15 minutes when connected to a power source, otherwise every four hours. The entire reefer fleet will gradually be equipped with the devices, starting with a focus on Europe and South America

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