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Maersk bidding farewell to MCC and Seago names in SeaLand rebranding

AP Moller - Maersk regional container lines brands MCC Transport and Seago Line will be disappearing from the start of October as part of a reorganisation of its business announced on Wednesday.

Marcus Hand, Editor

September 19, 2018

1 Min Read
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The Asia regional line MCC Transport, European regional line Seago Line, and its Americas regional brand Sealand will all be renamed SeaLand – A Maersk Company from 1 October 2018. The three companies will continue to operate independently as The three companies will operate as Sealand Asia, Sealand Europe & Med and Sealand Americas – a Maersk Company.

“The simplified naming structure for these brands will help strengthen brand recognition and ensure clarity of choice for customers,” Maersk said.

The Singapore-headquartered MCC Transport brand has been in the market for over 20 years and counts itself as among the 15 largest container lines in the world in capacity terms. Seago Line is an independent company within Maersk founded in 2011.

“Our customers will continue doing business with the same dedicated, experienced and passionate people as today. We will continue listening to our customers and create mutual partnerships”, shares Bo Wegener, ceo of MCC Transport and future ceo of Sealand Asia – a Maersk Company.

The SeaLand brand was reactivated in 2014 for Maersk's America's regional business having laid dormant since 2006 after it was retired when Maersk Sealand acquired P&O Nedlloyd.

Read more: Maersk raises SeaLand brand from the depths

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About the Author

Marcus Hand

Editor

Marcus Hand is the editor of Seatrade Maritime News and a dedicated maritime journalist with over two decades of experience covering the shipping industry in Asia.

Marcus is also an experienced industry commentator and has chaired many conferences and round tables. Before joining Seatrade at the beginning of 2010, Marcus worked for the shipping industry journal Lloyd's List for a decade and before that the Singapore Business Times covering shipping and aviation.

In November 2022, Marcus was announced as a member of the Board of Advisors to the Singapore Journal of Maritime Talent and Technology (SJMTT) to help bring together thought leadership around the key areas of talent and technology.

Marcus is the founder of the Seatrade Maritime Podcast that delivers commentary, opinions and conversations on shipping's most important topics.

Conferences & Webinars

Marcus Hand regularly moderates at international maritime events. Below you’ll find a list of selected past conferences and webinars.

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