The restructuring of Hamburg Süd comes as Maersk announced the full integration of the Safmarine and Damco businesses with both brands being retired by the end of 2020.
In the Hamburg Süd the company’s regions, the organisational and geographical area structure will be closer aligned with that of the parent brand Maersk and a multi-brand Regional Ocean Management team will set up.
In addition, Hamburg Süd has established an Extended Management Team in the brand headquarter in Hamburg to ensure a holistic approach and a sustainable brand with a differentiated service model. The Extended Management Team comprises of the ceo and cfo along with the global heads of marketing, key account management, customer experience, IT, and HR.
“Hamburg Süd is known in the industry for its unmatched customer proximity, for its long-term and direct customer relationships, for being reachable in person, and for providing advice at the local level,” said Dr. Arnt Vespermann, ceo of Hamburg Süd.
“We want to further enhance these advantages for our customers in order to differentiate ourselves even more. Our customers expect a very personal and local customer experience, and this is what they’ll get even more of in future,” he added.
Vincent Clerc, ceo of ocean & logistics for Maersk, commented: “Hamburg Süd is a strong brand with its own value propositions complementing those of Maersk. By bringing the product teams closer together we want to secure stronger alignment across the teams and stronger brand positioning based on insights into our customers’ needs, enabling us to serve all customers with an optimal product and service offering,” commented
From a regional perspective, Hamburg Süd’s local management in more than 100 countries around the globe already enjoy significant empowerment ensuring fast response times and a high degree of flexibility to meet customers’ individual needs.
The company said a multi-brand Regional Ocean Management team will further leverage these market advantages and Hamburg Süd’s regional organisational setup will be integrated with Maersk.
It added the new structure will facilitate the alignment across all brands within Maersk for the benefit of the customers.
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