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Shipping containers meet fashion with Louis Vuitton

Photos: Marcus Hand LVcontainersMH2.jpg
The humble shipping container is widely used to move fashion around the world, but rarely seen as a way of promoting the fashions themselves – but Louis Vuitton has changed that.

With the pandemic bringing most normal promotional activities to a standstill Louis Vuitton hit upon the idea of a roving exhibition of bright red LV branded containers to promote Men’s Spring Summer 2021 collection.

The distinctive containers, which are on “world tour” of sorts including Paris, Tokyo and Shanghai have made to Singapore and are now display outside the upscale Ion Orchard Mall in the heart of the Lion City’s shopping belt.

Decorated with quirky characters and labels such as “Do Not Open” the containers are proving to be hit with selfie takers and Instagram posters, unusual for something as utilitarian as a shipping container.


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