With the pandemic bringing most normal promotional activities to a standstill Louis Vuitton hit upon the idea of a roving exhibition of bright red LV branded containers to promote Men’s Spring Summer 2021 collection.
The distinctive containers, which are on “world tour” of sorts including Paris, Tokyo and Shanghai have made to Singapore and are now display outside the upscale Ion Orchard Mall in the heart of the Lion City’s shopping belt.
Decorated with quirky characters and labels such as “Do Not Open” the containers are proving to be hit with selfie takers and Instagram posters, unusual for something as utilitarian as a shipping container.
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