Earthshot has been established by Prince William and is an initiative by the Royal Foundation of the Duke and Duchess of Cambridge. First announced at the end of last year, the project was officially launched today by Prince William and global conservation figurehead Sir David Attenborough.
Taking inspiration from President John F. Kennedy’s Moonshot, which united millions of people around the world to put a man on the moon, The Earthshot Prize is centred around five separate aspirations (or ‘Earthshots’): to protect and restore nature, to clean our air, to revive our oceans, to build a waste-free world and to fix our climate.
Five prize winners will be awarded each year for 10 years. The aim is to provide at least fifty solutions to the world’s greatest problems by 2030.
Sultan Ahmed Bin Sulayem, group chairman and ceo of DP World, said: “At DP World we believe in protecting our people and our planet through world-class safety and environmental standards. We focus on making a positive impact on economies and societies wherever we work, so we are proud to be a Global Alliance Founding Partner of The Earthshot Prize.
"We look forward to working closely with the Royal Foundation of the Duke and Duchess of Cambridge to deliver this ambitious and exciting project.”
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