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Maersk ranked as fastest growing logistics brand

Maersk is the fastest growing logistics brand growing 53% according to the latest ranking by Brand Finance.

Marcus Hand, Editor

August 2, 2023

2 Min Read
Maersk Air Cargo's New Boeing 767 300
Maersk

The Danish container shipping company has set its sights on being an integrator for the container sector investing heavily in the logistics sector, while losing its top spot as the world’s largest container line to rapidly growing Mediterranean Shipping Co (MSC).

The Brand Finance Logistics rankings for 2023 said that Maersk had achieved 53% year-on-year brand growth taking it to a value of $7.4 billion. “Maersk has now more-than doubled (up 121%) in brand value from its pre-pandemic level,” Brand Finance said.

The next fastest growing logistics brands were Door Dash up 39%, and fellow container shipping line CMA CGM with an 18% growth of its logistics brand value.

Growth in the logistics space for Maersk has included the acquisition of LF Logistics in Asia as well as growing its air cargo business with the launch of Maersk Air Cargo, which has a fleet of 21 aircraft and one on order.

The ranking noted that Maersk’s logistics business had achieved record revenues with continued growth forecast. In 2022 Maersk booked logistic revenues of $14.4 billion up from $9.83 billion in the previous year.

However, revenues from logistics were dwarfed by its ocean shipping business which reported revenues of $56.5 billion in 2022 up from $42.4 billion in 2021. Maersk has been cutting the size of its container shipping fleet selling vessels and ending charters and according to analyst Alphaliner it reduced its liner capacity by 2.1% to 4.14 million teu between January and July this year.

Related:How far is Maersk on its journey to become an integrator?

Listen to a podcast on the outlook for container shipping

Overall Brand Finance ranked Maersk as the eighth most valuable logistics brand globally at a value of $7.1 billion. Top the league table for logistics brand value, despite an 8% drop over the previous year, was air express giant UPS with brand value of $35.4 billion.

 

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About the Author

Marcus Hand

Editor

Marcus Hand is the editor of Seatrade Maritime News and a dedicated maritime journalist with over two decades of experience covering the shipping industry in Asia.

Marcus is also an experienced industry commentator and has chaired many conferences and round tables. Before joining Seatrade at the beginning of 2010, Marcus worked for the shipping industry journal Lloyd's List for a decade and before that the Singapore Business Times covering shipping and aviation.

In November 2022, Marcus was announced as a member of the Board of Advisors to the Singapore Journal of Maritime Talent and Technology (SJMTT) to help bring together thought leadership around the key areas of talent and technology.

Marcus is the founder of the Seatrade Maritime Podcast that delivers commentary, opinions and conversations on shipping's most important topics.

Conferences & Webinars

Marcus Hand regularly moderates at international maritime events. Below you’ll find a list of selected past conferences and webinars.

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