Hamburg Süd launches digital booking application

The Monte Pascoal sailing from Santos.

Hamburg Süd has expanded the e-commerce offerings with a digital booking application dubbed INSTANT.

The smart application for booking containers online, will have fixed rates and guaranteed transport, and the company said customers will benefit from enhanced certainty in their planning, transparency and efficiency, and lower prices

INSTANT is now available for Hamburg Süd services between South America East Coast and Europe or Asia as well as between Asia and Oceania, and it will gradually be extended to more trades.

Users will be able to view fixed prices and book their cargo directly – all of it online. Bookings can be made up to four weeks prior to the planned shipment.

The earlier the booking is made, the lower the total price for the customer – and subsequent price changes or additional fees will no longer apply. At the same time, Hamburg Süd will guarantee to customers booking cargo via INSTANT that there will be sufficient space for it on the selected connection, thereby enhancing the predictability of their transportation chain.

“With INSTANT, booking a container will be just as easy and fast as booking a flight online. You only need a few clicks,” explains Frank Smet, cco of Hamburg Süd. “With it, we are creating a smart digital complement to the personal customer service that Hamburg Süd customers are used to.”

Posted 18 September 2019

© Copyright 2019 Seatrade Informa Markets. Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Seatrade Informa Markets.

Related Topics

Michele Labrut

Author Bio ▼

Americas Correspondent, Seatrade Maritime News Seatrade correspondent Michele Labrut has continuously covered the maritime sector of Central & Latin America since moving to Panama City in the 1980s. Author of Seatrade's annual Panama Maritime Review and of several books, Michele also writes for Time magazine and the Economist Intelligence Unit. In 2012 she was awarded the Order of Merit (Knight grade) by the French Government for her services to international journalism.

Sign up to get the latest Maritime News headlines emailed directly to your inbox

SUBSCRIBE