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No more Savile Row for offshore, standardisation to be the way forward

Operators in the offshore market will have to realign their business models and embrace standardisation to cope with lower long-term revenues, leading executives said at Nor-Shipping’s Agenda Offshore conference on Wednesday.

Marcus Hand, Editor

June 3, 2015

1 Min Read
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“The industry will adapt to a lower cost structure to reflect a lower revenue stream,” said Peter Evensen, ceo of Teekay Corporation. “The changes are already happening. We’re already changing on the technology side. Let’s not call it shipbuilding anymore – let’s call it ship manufacturing. If you look at Korean shipyards two thirds of the welds are not done by hand. So we’re already moving there.

“From the offshore point of view, we see that cost reduction must happen with the oil price having halved – you can’t continue to beat the margins when the margins are already very low,” said Siem Industries ceo Kristian Siem. “What we have to do now is look at technology.

“I no longer go to my tailor to get a new suit. Other clients always go to the tailor. It’s all bespoke. And that’s a huge potential for reducing cost. It’s not just about new technology it’s also about using good technology again and again. If you take the technology of Exxon it’s pretty good, so why can’t Shell and Total and Statoil use the same technology – why do we keep having to start from scratch again?”

“The number one cost save will be using the technology uniformly.”

About the Author

Marcus Hand

Editor

Marcus Hand is the editor of Seatrade Maritime News and a dedicated maritime journalist with over two decades of experience covering the shipping industry in Asia.

Marcus is also an experienced industry commentator and has chaired many conferences and round tables. Before joining Seatrade at the beginning of 2010, Marcus worked for the shipping industry journal Lloyd's List for a decade and before that the Singapore Business Times covering shipping and aviation.

In November 2022, Marcus was announced as a member of the Board of Advisors to the Singapore Journal of Maritime Talent and Technology (SJMTT) to help bring together thought leadership around the key areas of talent and technology.

Marcus is the founder of the Seatrade Maritime Podcast that delivers commentary, opinions and conversations on shipping's most important topics.

Conferences & Webinars

Marcus Hand regularly moderates at international maritime events. Below you’ll find a list of selected past conferences and webinars.

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