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PSA unboXed invests in Roambee for greater supply chain visibility

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PSA unboXed, the start-up investor subsidiary of terminal operator PSA International, has invested in California-based supply chain visibility provider Roambee to co-create a verifiable item-level, multimodal FCL/LCL visibility solution.

The two companies say approach is different from purely crowdsourced carrier, Electronic Logging Devices (ELD), and shipping line Automatic Identification System (AIS) visibility aggregation. The platform’s verifiable ocean visibility will fuse the physical and digital aspects of ocean cargo from end to end, including first mile, at port, on vessel, and last mile.

PSA and Roambee say the partnership have the potential to result in 70% better ETA predictions, 90% more cold chain compliance, as well as orchestrating timely intervention on exceptions in multimodal transport.

As a global terminal operator PSA has been expanding its operations into the inland supply chain and aims to provided increased control and visibility for customers.

“The ocean visibility space’s recent consolidations have still left the core aspect of verifiable visibility unaddressed. Overall, carrier data integrations focus on orders and not whether the actual FCL or LCL affirmatively completed a milestone or experienced physical excursions. With PSA’s support, Roambee will fulfill this crucial need with its immersive location-aware platform, purpose-built sensor technology, and first-hand knowledge of container movement within port operations,” said Sanjay Sharma, CEO of Roambee.

“PSA’s ambition is to visualise end to end cargo flows to improve our supply chain orchestration capabilities. Roambee’s real-time visibility combined with our CALISTA digital platform will enable verifiable, data-driven orchestration of the physical, regulatory, and financial flows for cargo owners,” explained Elton Fong, vice president of PSA unboXed.

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