DNV GL retiring historic GL brand to become DNV

The DNV GL brand was launched in 2013 following the merger of DNV (Det Norske Veritas) and GL (Germanischer Lloyd) and from 1 March this year will simply become DNV.

The move sees the retirement of the historic GL name which dates back to 1867 when Germanischer Lloyd was founded in Hamburg.

The classification society’s group president and ceo Remi Eriksen said: “The primary reason for changing our name is to simplify and thereby strengthen our global brand.

“However, it was not a name that rolled off the tongue, and many customers adopted the shorter ‘DNV’ for convenience. The name simplification is also a natural consequence of a successfully completed merger and of having operated as a fully integrated company for several years now,” he explained.

The rebranding will be implemented gradually throughout 2021.

Eriksen said that although its name would be simplified to DNV they will build on all the strengths of their proud legacy. The new DNV logo (pictured above) remains very similar in style to the existing DNV GL logo.

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