Seatrade Maritime is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Singapore goes digital to promote maritime careers

Image: SMF Own Your Future campaign visual
Singapore is launching a digital campaign to try and attract new talent to the maritime industries.

The “Own Your future” campaign by the Singapore Maritime Foundation (SMF) is the latest in a series of initiatives and seeks to profile the industry as purposeful, exciting, and on the cusp of transformation.

Central to the campaign is a career quiz at and promoted by social media. The campaign is fronted by five real life professionals from across the industry, showcasing the range of careers available for both young graduate and those looking to switch careers.

The professionals are young Maritime Law Associate for Helmsman LLC, Ahmad Noorfahmy; Cheng Zheng Yang, a Maritime Data Scientist at Torvald Klaveness; Peggy Zhao, Maritime Asset Management Executive with Kuok (Singapore); Crew Personnel Executive with Pacific International Lines, Juliah Mamat; and Director of Shipping Finance at Standard Chartered Bank, Heng Chih Chwen.

On the purpose of the campaign Tan Beng Tee, Executive Director of SMF, noted that Singapore was a maritime nation yet many Singaporeans were unaware of the diverse careers available.

“Much of the activities — automation at the port, harnessing data analytics on board ships, or embracing more sustainable business practices — are ‘invisible’ to the public. Yet, without talent, there can be no transformation,” she said.

 “Through this campaign and with the support of the maritime industry, SMF seeks to elevate the sector’s standing as a source of meaningful and diverse careers, where Singaporeans can make an impact in the world, through frontier domains such as technology, sustainability, and decarbonisation.”

The campaign utilise variety of media including videos and comics.