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V.Group upgrades Fleet Cell operating model

V.Group has upgraded its traditional Fleet Cell model to launch what it calls the Fleet Cell of the Future, a groundbreaking prototype for the future of technical management and marine support services.

Vincent Wee, Hong Kong and South East Asia Correspondent

August 7, 2018

2 Min Read
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The new operational design rethinks and redesigns the traditional Fleet Cell model, the building block of technical management at V.Group, moving to an open-plan layout based on the latest in ergonomic research and enabling a shift away from single-user focus to full-team problem-solving.

The new system also acts as a test bed for innovations, where the technical management team can measure operational, financial, and customer KPIs for the Fleet Cell and measure the effectiveness of new approaches and technology, based on agile processes.

By adopting this new approach, V.Group has already seen significant improvements in the operational KPIs for procurement, certification, defect reporting and application of best working practices within an existing Fleet Cell of 17 vessels, the global marine and offshore vessel management and support services provider said in a press release. There are more innovation initiatives in the pipeline, as well as an increased number of potential innovative partnerships.

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“Digital transformation isn’t about giving everyone an iPad, putting a giant screen on a wall to make a room look like a NASA control room, or creating an app and saying job done,” says Jon Key, director of strategy, innovation and transformation at V.Group. “We’re looking at how people talk to each other, work together, and solve problems for our customers as a team. Little things, like stand-up meetings every day and giving everyone in the cell the permission – and responsibility – to solve problems, can have far more impact than a new piece of tech,” he added.

The Fleet Cell of the Future forms part of V.Group’s growth strategy under its innovation pillar, enhancing customer and colleague experiences and operational efficiency. It builds on V.Group’s history of innovation, with numerous firsts over the years and 46 innovative programmes across the business.

Learn more about smart shipping at Seatrade Maritime Middle East in October 2018

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About the Author

Vincent Wee

Hong Kong and South East Asia Correspondent

Vincent Wee is Seatrade's Hong Kong correspondent covering Hong Kong and South China while also making use of his Malay language skills to cover the Malaysia and Indonesia markets. He has gained a keen insight and extensive knowledge of the offshore oil and gas markets gleaned while covering major rig builders and offshore supply vessel providers.

Vincent has been a journalist for over 15 years, spending the bulk of his career with Singapore's biggest business daily the Business Times, and covering shipping and logistics since 2007. Prior to that he spent several years working for Brunei's main English language daily as well as various other trade publications.

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