Wrist expands into Brazil with acquisition

The acquisition of Boa Praça General Ship Supplier (Boa Praça), a business unit of Brazil’s Boa Praça Group, sees Wrist expanding its commercial and operational footprint to a new continent.

 “Boa Praça services their customers with an extensive portfolio of products and services for more than 25 different Brazilian ports and terminals. Boa Praça has a strong and respected name in the market with Brazilian as well as international customers, and I am certain that our customers will benefit from the combined capabilities of Wrist and Boa Praça,” said Jens Holger Nielsen, Group CEO, Wrist

“This acquisition forms parts of Wrist’s strategy of expanding our geographical scope and services to the shipping and offshore industries,”

Boa Praça has been until now, the exclusive distributor of selected Wrist products in Brazil.

“As part of Wrist Ship Supply, there are significant upsides for Boa Praça beyond traditional ship supply. We will be able to extend our customer services overseas through the global Wrist network. Our purchasing power will benefit from the global sourcing scale, and through Wrist’s oil & gas and renewables experience, we can develop our offshore energy sector supply proposition, considering also future containerized supplies,” said Ulisses Pincelli, Managing Director of Boa Praça.

Related:Wrist Ship Supply acquires Panama chandler Centralam

Boa Praça serves several of Brazil’s main ports from four operational bases located in Rio de Janeiro, Macaé, Vitória and Recife, providing customers with provisions, stores, technical products, and bonded items, as well as spare parts logistics and storage. The company’s commercial activities are based at its headquarters in Vitória, Espírito Santo. 

Boa Praça will be renamed ‘Wrist Boa Praça’.

Wrist is the world’s leading ship and offshore supplier of marine provisions and stores with a market share of approximately 12%. Wrist is leading the digital transformation and evolution of the marine supply industry, not least through the founding of the Source2Sea marine supply platform, which currently serves around 1,000 vessels.