The companies said that the integration of their platforms will allow for seamless data flow between them.
With solutions from both companies, users will be able to stay better informed, using one platform to access data and vessel information including voyage status, position in the ocean and deviation alerts to ETA, speed, and consumption.
The integrated platform will save time in switching between apps, remove opportunities for errors in copying and pasting data, and will be available both through Sedna’s mobile app and browser interface.
Phil Thompson, General Manager, Commercial Operations at Stena Bulk, who have been trialing the integration, said: “The integration between Orbit and SEDNA has the potential to transform the way we work. For instance, clicking on a vessel name in SEDNA's email-based interface opens the visualization of that same vessel in Orbit's rich dashboard and map interface. That saves us time. Every minute not doing administrative tasks is a minute we can focus on our main job, and that's optimizing the operational efficiency of our vessels."
Announcing the new integration, Bill Dobie, Founder and CEO of SEDNA, said: “The major disruptions recently experienced across ocean freight operations turned the maritime industry on its head. The sector now needs to take advantage of innovative approaches, including digital technologies, to avoid facing a similar scenario in the future.
“This partnership enables vessel managers to access critical information for quick insights and action all in one place. Altogether, this creates greater supply chain visibility and improved business performance, advancing our shared vision to progress data transparency and collaboration across the sector.”
CEO of OrbitMI, Ali Riaz, said: “Our collaboration with SEDNA has helped our customers eliminate silos and prevent the need to log in and out of multiple platforms and solutions through what we call ‘intelligent connected workflows. Through intelligent connected workflows, we can deliver information and insights to any type of user in the context of their day-to-day tasks, allowing them to make decisions quickly. “
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