In a recent insightful conversation with Abdulla Bin Damithan, the CEO and Managing Director of DP World GCC, Seatrade Maritime News gained an in-depth understanding of DP World's aspirations and strategy for the Gulf Cooperation Council (GCC) region.
Redefining Regional Aspirations
Just a few months into his extended role overseeing the GCC in addition to the UAE, Damithan underscored the invaluable experience garnered from Jebel Ali and Dubai's operations. There's a clear intent to translate this wisdom across the GCC. His words echoed a drive to "export [their] success" and leverage their prolonged association with the kingdom to amplify their capabilities therein.
Bridging Opportunities with Expertise
Damithan highlighted the bid to emulate their acquisition strategy within the broader GCC scope, as seen with Imperial Logistics Limited and Syncreon. By doing so, DP World seeks to offer a wider footprint of logistics solutions across the region.
Harnessing the Potential of Economic Zones
A salient aspect of DP World's global strategy has been their prowess in managing economic zones. Damithan indicated a palpable enthusiasm to replicate this model in Saudi Arabia, especially given the promising developments there. This ambitious stride aims to infuse the expertise from Jafza, the free zone adjacent to Jebel Ali Port, into Saudi Arabia's rapid growth.
Strengthening the Pillars of Jeddah Port Terminal
The Jeddah port terminal's efficacy is a testament to DP World's robust partnership strategy in the region. The renewal of their 30-year contract to continue operating and managing South Container Terminal stands as a testament, bolstered by an invigorated capacity expansion from 2.5 million to 5 million TEUs. With an estimated investment of around $800 million, DP World’s commitment to Saudi Arabia is crystal clear.
Infusing Innovation at Jeddah
Technology and innovation are at the forefront of DP World’s operations in Jeddah. Implementations such as the Zodiac Terminal Operating System and electrification of port equipment underscore their commitment. The introduction of platforms such as CARGOES for cargo tracing further evidences their futuristic approach.
Empowering the Local Workforce
Integral to DP World's GCC vision is their commitment to local employment. Damithan expressed an earnest desire to empower Saudi nationals, tapping into the digitalization trend. There's a compelling narrative to attract not just male talent but also to create a conducive environment for female colleagues. Through digitalisation, cranes can be controlled, and containers moved from an office setting, allowing DP World to reshape traditional job roles and usher in a more inclusive workforce.
In conclusion, as the maritime landscape of the GCC undergoes rapid transformation, DP World's visionary leadership, epitomized by Abdulla Bin Damithan, is set to steer the region towards uncharted territories of success and innovation.
