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Hempel launches new Helix branding

Hempel launches new Helix branding
Marine coatings specialist Hempel has launched a new brand identity to give the company one consistent style.

Hempel’s new logo, which it calls the Helix, and it said is designed to symbolize the dynamic layers and motion of mixing coatings. A provides a consistent style for the expanding company.

“As the business expands and absorbs new acquisitions and extends into new markets, the importance of one brand around the world becomes even more significant,” the company said.

Pierre-Yves Jullien, president and ceo of Hempel said: “The last 10 years have represented a transformation period and the nature of our business has changed dramatically.

“The world in which we work has become more connected, and so we have pushed to consistently create value for customers by aligning our solutions and expertise across industries and regions. This is crucial if we are to continue to secure trust and loyalty, and drive greater efficiencies in the way we work.”

The company’s sole owner, the Hempel Foundation, will also adopt the new brand.

TAGS: Coatings