Seatrade Maritime is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Microsoft partners Hafnia-led digital start-up venture studio

Photo: Marcus Hand Singapore viewed from Gardens by the Bay
The newest player to launch in Singapore’s thriving maritime start-up scene sees Hafnia partnering with Microsoft, Wilhelmsen, IMC Ventures, and DNV to nurture digital ESG solutions.

Studio 30 50 will be led by Shanker Pillai, Head of Innovation and Change at Hafnia, with an aim to help the industry solve its goals of significantly reducing emissions by 2030 and zero emissions by 2050.

Hafnia and its Studio 30 50 and its partners aims to help founders in raising capital and building successful and scalable business models with unique added value. Hafnia said the studio’s strength would be derived from its partnership and collaboration model.

Dr. Sharin Osman, DNV Regional Maritime Advisory commented., “Closer collaboration between corporates and start-ups is key for scaling innovations, which will be key for successful transformation and decarbonization of our industry.”

A unique element is Microsoft joining as innovation partner and maritime start-ups will be incubated in its Microsoft Startup’s Founders hub. Start-ups will have free access to Microsoft tools such as GitHub Enterprise, Visual Studio Enterprise, and Microsoft 365.

“Our first-in-Singapore collaboration with leaders in the global maritime space will infuse innovation in data & AI, sustainability and security into all parts of their industry,” said Richard Koh, Singapore Chief Technology Officer, Microsoft. “We are confident that this ecosystem collaboration will empower Singapore to transform the global maritime industry at scale with homegrown innovation on the Microsoft Cloud, while addressing challenges in sustainable energy use, resourcing and process optimisation.”

Applications for Studio 30 50 are set to open this month with shortlisted founders and start-ups to receive an invitation to join the first cohort in June.

Nakul Malhotra, Vice President, Emerging Opportunities Portfolio, Wilhelmsen, said: “A consortium-based venture studio to enhance corporate backed venture building for the maritime industry is something that aligns seamlessly with our in-built philosophy of collaboration. We are looking forward to being an integral part of this new ecosystem, combining talent with deep domain expertise to uncover novel approaches that help drive our industry forward.”

The Singapore authorities are keen to attract venture capitalists and corporate backers to join the country’s vibrant maritime start-up scene.

“We encourage more venture capitalists and maritime corporates to tap into the large base of demand drivers and solutions providers in Singapore, as well as a rich research ecosystem that is supported by a highly educated workforce, strong protection for intellectual property, and quality R&D infrastructure,” said Ng Yi Han, Director, Innovation, Technology & Talent Development, Maritime & Port Authority of Singapore.