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SSA forms new Digital Transformation Committee

SSA Councillor Steen Lund announces the formation of the new Digital Transformation Committee
The Singapore Shipping Association (SSA) has announced the formation of a new Digital Transformation Committee to help member companies improve efficiencies by leveraging on technology.

At an inaugural Tech and Demo Day on Wednesday, SSA said the new committee, chaired by SSA Councillor Steen Lund, will help member companies change their business and operating models by leveraging on digital capabilities to achieve internal efficiencies, reduce costs and improve their services for sustained growth in the digitial economy.

Caroline Yang, president of SSA, commented that the formation of the Digital Transformation Committee “demonstrates a clear commitment by SSA to help our members and the industry chart a sustainable path forward – embracing the challenges and seizing the opportunities – in the age of digital disruption.”

Yang added that the strong turnout for the Tech and Demo Day is also a clear signal of the interest among industry players in harnessing technology to strengthen their competitive propositions.

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During the Tech and Demo Day, technology providers showcased solutions and services designed to meet the needs of both SME and global shipping players. These solutions ranged from maritime cybersecurity to tele-medicine, and from smart supply chains to using cognitive automation to reduce administrative processes.

The initiative is part of SSA’s efforts to support Singapore’s Sea Transport Industry Digital Plan for the ship agency sub-sector.