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OOCL launches AI chatbot for customers

Photo: Marcus Hand OOCLMalaysiaSingaporeStrait.JPG
Full capacity - OOCL Malaysia transiting the Singapore Strait last week
Orient Overseas Container Line (OOCL) has launched a new Chinese language AI chatbot on its customer facing platforms.

OOCL has introduced an AI chatbot known as “Fin” on its OOCL.com, My OOCL Center, and Freightsmart platforms.

The chatbot enables customers to ask about various subjects, such as shipment schedules, FreightSmart product information, Cargo Tracking and more. It is initially available in simplified Chinese with development of an English version underway according to the company.

The Fin chatbot is powered by Alibaba Cloud. Hong Kong-listed OOCL is part of China’s Cosco Shipping Group.