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Monte Pascoal
The Monte Pascoal sailing from Santos.

Hamburg Süd launches digital booking application

Hamburg Süd has expanded the e-commerce offerings with a digital booking application dubbed INSTANT.

The smart application for booking containers online, will have fixed rates and guaranteed transport, and the company said customers will benefit from enhanced certainty in their planning, transparency and efficiency, and lower prices

INSTANT is now available for Hamburg Süd services between South America East Coast and Europe or Asia as well as between Asia and Oceania, and it will gradually be extended to more trades.

Users will be able to view fixed prices and book their cargo directly – all of it online. Bookings can be made up to four weeks prior to the planned shipment.

The earlier the booking is made, the lower the total price for the customer – and subsequent price changes or additional fees will no longer apply. At the same time, Hamburg Süd will guarantee to customers booking cargo via INSTANT that there will be sufficient space for it on the selected connection, thereby enhancing the predictability of their transportation chain.

“With INSTANT, booking a container will be just as easy and fast as booking a flight online. You only need a few clicks,” explains Frank Smet, cco of Hamburg Süd. “With it, we are creating a smart digital complement to the personal customer service that Hamburg Süd customers are used to.”

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