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Maersk raises SeaLand brand from the depths

Maersk raises SeaLand brand from the depths
Maersk Line has announced the revival of the SeaLand brand as an intra-Americas line serving the Caribbean, North, Central, and South America.

SeaLand will build on the existing network Maersk has in the region and launch on 1 January 2015 after a phased transition throughout 2014.

Maersk Line's Craig Mygatt will take the top job as ceo, serving out of the company's headquarters in the USA and backed by a team of 240 personnel.

"We heard from our customers that they value Maersk Line services but they required greater service stability and commitment. That's one of the key reasons why we're responding with an improved, restructured solution for the Intra-Americas," Mygatt commented, "We look forward to developing strong, enduring customer relationships as the new SeaLand organisation."

Robbert Van Trooijen, Maersk Line Latin America and Caribbean chief executive added , "This new Intra-Americas commitment will meet the needs of Latin American customers that ask for local, customer specialists that are empowered to act quickly and respond to changes in the market. We have a long history in this region that will set the foundation for future growth.

Maersk acquired the "Sea-Land" name along with container terminals and 70 vessels when it bought Sea-Land Corporation in 1999. With the acqusition, Maersk's liner outfit was renamed "Maersk Sealand" and remained as such until 2006 when the company was rebranded Maersk Line upon the purchase of Royal P&O Nedlloyd and its 162-strong fleet.